Lauday Image Consulting KZN, previously known as The South African Image Company KZN, is a personalized image consulting business offering an array of services that cater toward both women and corporates.  Lauday's services include image and style consultations, personal colour coding, the "wardrobe detox", personal shopping, make-up lessons, complete make-over packages as well as corporate speaking and workshops.

Based in KZN in Kloof, Durban South Africa, Lauday is a business with a heart to uplift and respect women for who they are.  Guiding women toward acceptance of their unique attributes, whilst enhancing their beauty through image and style is what Lauday is about.

Tracey de Kock, owner and consultant at Lauday Image Consulting and co-owner of Lauday Boutique, completed her training with The South African Image Company in 2010 and is an accredited member of the PIAA, Professional Image Association of Africa, as well as the AICI.

Tracey has an instinctive ability to understand the many challenges women face, and combines her intuition with kindness in order to speak to the individual needs of each client, enabling an effective transformation to take place.

Her aim is to provide each client with an updated look to suit her personality, lifestyle and budget.  Lauday’s online program, My Private Stylist, ( is an international concept that illustrates how each individual can implement simple changes that make a big difference.